Terms of Use

1. Acceptance of the terms

These Terms of Use (“Terms”) govern access to and use of the MinhaDoula platform, available at minhadoula.com.br, minhadoula.com and associated subdomains, including the public website, signed-in areas, APIs and present or future features.

By creating an account, accessing or using any part of the service, you declare that you have read, understood and agreed to these Terms and to the Privacy Policy. If you do not agree, do not use the platform.

MinhaDoula is continuously evolving. Features, prices and integrations may change, and relevant changes are communicated. Features still in development or unavailable do not constitute an obligation of immediate delivery.

2. Definitions

• MinhaDoula / we: the platform and its operation.
• User / you: any person who accesses or uses the service.
• Doula: a professional who supports pregnancy, birth and postpartum and subscribes to the SaaS.
• Client: a pregnant person supported by the doula, with optional access to the invited portal.
• Account: the doula's isolated logical environment, with clients, data and settings.
• Invited portal: the client's access area, upon the doula's invitation.
• Plan: a SaaS subscription tier (Showcase, Essential, Pro or Premium).
• User content: text, files, records and data entered by users on the platform.

3. Description of the service

MinhaDoula offers digital tools to organize doulas' professional practice, including, depending on the plan and availability in the product:

• adding and managing clients and pregnancies;
• schedule, on-call and calendar integrations;
• intake form, birth plan, checklists and content;
• chat and communication with clients in connected mode;
• sessions, attachments and session materials;
• financial tracking, contracts, invoices and payment reminders;
• on the Premium plan, integrated client → doula billing through a payment provider;
• public profile or directory listing, when enabled;
• on the Premium plan and during the free trial, the Doula Community (posts, comments, likes, followers and reports) and the individual Blog, whose published posts appear on the doula's directory page;
• the optional and free “Refer and earn” program, in which the doula refers MinhaDoula to other doulas and may receive a commission on the referrals' subscriptions (section 5.6);
• alerts, monitoring and features that support care.

Community and Articles. What the doula posts in the Community is visible to the platform's other doulas, and what she publishes on the Blog is visible to anyone on her directory page while the blog is on. The doula is responsible for what she publishes and agrees not to disclose data or images of clients, babies or family members without written authorization, not to publish offensive, misleading or infringing content and not to present clinical advice as a rule. MinhaDoula may hide or remove reported content that violates these Terms. When the account is deleted, the doula's Community posts, comments and images and her Blog posts are deleted.

The client does not pay a subscription to MinhaDoula. The client's access happens by the doula's invitation, with no SaaS cost to the client.

4. Eligibility and accounts

4.1. Requirements

• be 18 years of age or older, or legally emancipated;
• provide true, complete and up-to-date information;
• keep your access credentials confidential;
• use the service in accordance with applicable law and these Terms.

4.2. Doula account

The doula is responsible for the Account, authorized members, privacy settings and data entered about clients. Email verification may be required to use all features.

4.3. Client account

The client's access depends on a valid invitation from the doula or a documented Premium portal flow. The client must use only the data and features made available by the responsible doula.

4.4. Account security

You are responsible for all activity on your account, unless you promptly report unauthorized use. We recommend a strong password and, when available, two-factor authentication (2FA).

5. Plans, prices and payments

5.1. Available plans

MinhaDoula offers four subscription plans for doulas. Current prices and limits are shown on the public plans page, in the currency of the market where you subscribe. The limits below are references:

Prices, limits and features per plan may be updated on the public plans page and communicated reasonably in advance when they affect current subscriptions, in accordance with consumer law and the current commercial policy.

Showcase plan. Showcase is for the doula who wants to be found in the doula directory without using the system. It includes the doula's card and page in the directory, the profile and the blog, and does not include clients, schedule, finance, messages, contracts or the system's other features, which are on the Essential, Pro and Premium plans. Appearing in the directory depends on payment being up to date and on a profile with state, city and WhatsApp filled in; if payment is late or the subscription is canceled (at the end of the period already paid), the card stops appearing in search and returns when the situation is resolved. Profile information shown in the directory (such as city, WhatsApp, introduction and services) is published by the doula's own choice and may be changed or removed at any time. Showcase is billed monthly only.

5.2. Trial period

We may offer a free trial period (e.g. 14 days), according to a launch campaign. The trial applies to new accounts and gives access to Premium features; the Showcase plan has no free trial of its own: the plan is chosen after creating the account. At the end of the trial, access to paid features may be restricted until the subscription is confirmed.

5.3. SaaS subscription billing

The doula's payments to MinhaDoula are processed by partner payment providers: Stripe, for credit cards, and, in Brazil, Asaas, for Pix and boleto. By card, you authorize recurring and automatic charges according to the chosen cycle (monthly or annual).

Payment methods. The subscription can be paid by credit card (recurring and automatic charge) or, in Brazil, by Pix or boleto. With Pix and boleto you pay each period (monthly or annual) and MinhaDoula reminds you by email and in the system before the due date. If payment is not confirmed, access continues for a short grace period (currently 3 days for Pix and 5 for boleto, from the due date) and is then restricted until payment is made; your data stays saved. To issue Pix or boleto, the provider requires the payer's Brazilian tax ID (CPF or CNPJ).

Changing payment method and canceling. You can switch between card and Pix or boleto, and cancel whenever you like, on the “My plan” screen. The change applies from the end of the period already paid: there is no double charge and you keep access until the end of the paid period. Cancellation does not refund the current period.

Promotional terms. Partnership discounts and coupons apply only to card payments, unless expressly stated otherwise.

5.4. Non-payment

Late or failed payment may result in the gradual suspension of features, blocking of new records or closing of the account after collection attempts and communicated resolution periods.

5.5. Taxes

Prices may include or exclude taxes as indicated at checkout. Invoices will be issued when applicable and according to the account details provided.

5.6. “Refer and earn” program

Refer and earn is an optional and free program, currently available in Brazil. The doula turns it on and off whenever she likes, on the “Refer and earn” screen, and receives her own code and link. The full rules are in the Refer and Earn Rules (in Portuguese), which the doula accepts when turning on the partnership and which form part of these Terms regarding the program; in case of conflict about the program, the Rules prevail. In short:

• anyone who creates an account through the link or enters the code is referred by the doula, and this referral is recorded at sign-up and does not change later;
• the commission is 40% of the amount actually paid by the referral, while she pays for one of the paid plans, from the start date announced by MinhaDoula on the screen itself and by email; payments before that date do not generate commission. An unpaid, refunded or disputed invoice does not generate commission;
• the referral does not receive a discount for coming from the program, and there is a single level (no commission on referrals' referrals);
• the referring doula sees, on the program screen, each referral's first name, partial email, plan and subscription status (see the Privacy Policy);
• it is forbidden to refer oneself, create fake or mass accounts, promise guaranteed earnings or spam; MinhaDoula may withhold or cancel commissions, suspend participation and remove the doula from the program in case of non-compliance;
• participation does not create an employment relationship, partnership, agency or exclusivity, and taxes on what the doula receives are her responsibility;
• MinhaDoula may change or end the program with 30 days' notice; what has already been approved is paid;
• when the same person has an invitation with special terms from a MinhaDoula partner doula and a Refer and earn code, Refer and earn applies.

6. Acceptable use

It is forbidden, directly or indirectly, to:

• violate laws, regulations or third-party rights;
• enter illegal, defamatory, discriminatory or violent content, or content that breaches professional confidentiality;
• attempt to access unauthorized accounts, data or areas;
• reverse engineer, copy the platform, use bots or any automated access, overload or attack the infrastructure (see section 17);
• use the platform for spam, phishing or fraud;
• resell, sublicense or make the service available to third parties without authorization;
• circumvent plan limits, quotas or billing mechanisms;
• insert malware or malicious code in attachments or messages.

Violation may result in immediate suspension, account closure and applicable legal measures, without prejudice to amounts due.

7. Content and intellectual property

7.1. MinhaDoula's property

Trademarks, logos, layout, software, institutional text, icons and other elements of the platform are protected by intellectual property rights and belong to MinhaDoula or its licensors. No license is granted beyond the use necessary for the contracted service.

7.2. User content

You keep ownership of the User content you enter. By using the platform, you grant MinhaDoula a limited, non-exclusive license necessary to store, process, display, transmit and back up that content, solely to operate the service and comply with legal obligations.

7.3. Templates and materials

Contract templates, checklists and content provided by the platform are support tools. The doula is responsible for reviewing, adapting and validating documents before using them with clients, observing her training, professional ethics and applicable law. The contract template is drafted for Brazil and is not adapted to United States law.

8. Client data and responsibilities

The doula who adds clients to the platform declares that she has a legal basis to process the data entered, including, when necessary, the client's consent and clear information about the use of the tool.

The doula agrees to:

• collect only data relevant to the care;
• correctly set the “dashboard only” and “invited portal” modes;
• respond to data subjects' requests about the data she controls;
• notify MinhaDoula of any relevant incident involving client data in her account.

MinhaDoula acts as a technology provider and adopts security and per-account isolation measures, as described in the Privacy Policy.

9. Connection and end of care

9.1. Care modes

The doula can record clients in two ways on the platform:

• Doula's dashboard only: data visible only to the doula; the client does not access the portal.
• Invited portal: the client receives an invitation, accepts the connection and accesses areas enabled by the doula (shared birth plan, messages, sessions and other features available in the product).

The connection in invited portal mode is only formed with the client's express acceptance (including sign-up or login through the invitation link). MinhaDoula does not create connections unilaterally.

9.2. Data protection roles

Regarding client data entered in the doula's account:

• the doula generally acts as the controller of the care data she records and uses in her practice;
• MinhaDoula acts as the provider of the technology infrastructure, with per-account isolation and the security measures described in the Privacy Policy.

The client's requests about data processed in the context of care should first be directed to the responsible doula. MinhaDoula may assist within the platform's technical limits and according to applicable law.

9.3. Ending the connection (invited portal)

Doula and client can end the connection at any time using the tools available on the platform, without contacting support.

Before confirming, the client will see a notice that she will immediately lose access to that doula's portal and should save or request a copy of the content she wants to keep.

When the connection ends:

1. The client's access to the portal of that doula ends immediately, including the birth plan, sessions, contractions and other connected care content.
2. The chat is closed to new messages. The history already exchanged stays in the doula's account for the retention period described below.
3. Pending invitations and requests between the parties are canceled.
4. The client's record in the doula's account is not deleted when the connection ends. It switches to “doula's dashboard only” mode, keeping the intake form, notes, dates and care history.

9.4. Record retention period

Unless a deletion request is honored under the Brazilian General Data Protection Law (LGPD) or a legal obligation requires a longer period, the doula keeps on the platform, in her account:

The period counts from the end of the connection or from the last record or message related to that client in the doula's account, whichever is later. If there is a new connection and new records, the period restarts for that care.

Metadata of completed invitations and connection requests may be kept for up to 2 (two) years after the request is concluded.

After the period, MinhaDoula and the doula will delete or anonymize the data, to the extent the platform allows and there is no legal impediment.

MinhaDoula is not a medical record and does not replace official clinical records. The doula remains responsible for observing contracts, professional ethics and the law applicable to her practice.

9.5. The client's rights after the connection ends

After the connection ends, the client:

• will no longer access the doula's portal on the platform, unless she accepts a new invitation;
• may ask the doula for a copy of the care data, under the LGPD;
• may ask for correction of inaccurate data;
• may ask for deletion before the end of the retention period, subject to the legal grounds for keeping data (LGPD, art. 16).

MinhaDoula does not offer, when the connection ends, an automatic download of all care data. The client should save what she needs before confirming, or ask the doula or support for a copy while within the retention period.

9.6. New connection

Doula and client may connect again. When applicable, the platform reconciles the existing record, avoiding duplicate records.

9.7. Closing your MinhaDoula account

Ending the doula ↔ client connection is different from deleting the user account. Account deletion rules are in the Privacy Policy.

10. Nature of the service and health

Information recorded on the platform — including the intake form, birth plan, monitoring and alerts — is the responsibility of the doula and the client in the context of the care agreed between them.

MinhaDoula does not provide medical advice, does not interpret tests, does not recommend clinical care and does not guarantee birth or health outcomes. In an emergency, seek immediate medical care and emergency services (911 in the United States; SAMU 192 in Brazil).

Automatic alerts, timers and the client's records are communication and organization aids; they do not replace in-person or remote professional assessment by a physician or hospital team.

11. Client → doula charges (Premium)

On the Premium plan, the doula can enable charges for clients' packages and installments through integration with a payment provider (e.g. Stripe Connect Express).

• the amount charged to the client is set by the doula;
• payouts follow the rules of the payment provider and the doula's connected account;
• MinhaDoula is not a party to the service contract between doula and client, unless expressly stated in a specific document;
• processing fees, chargebacks and the doula's tax obligations are the doula's responsibility, according to applicable law.

On the Essential and Pro plans, client → doula finance stays in manual mode (entries, reminders and payment details provided by the doula), with no mandatory integrated checkout.

12. Availability and changes

We make reasonable efforts to keep the service available, but we do not guarantee uninterrupted or error-free operation. Scheduled maintenance, updates and force majeure events may cause temporary unavailability.

We may modify, add or discontinue features, always seeking to preserve the core of the paid plan. Material adverse changes will be communicated reasonably in advance when possible.

13. Cancellation and termination

13.1. Cancellation by the doula

You can cancel the subscription using the options in your account area or by contacting support. Cancellation generally ends future renewals; access may continue until the end of the period already paid.

13.2. Termination by MinhaDoula

We may suspend or close accounts in case of violation of these Terms, non-payment, security risk, legal order or abusive use, with or without prior notice depending on severity.

13.3. Effects of termination

After termination, you can request a data export within the periods and technical limits described in the Privacy Policy. We may keep minimal records required by law or for the defense of rights.

13.4. Refunds

Refunds follow the current commercial policy and applicable consumer protection law. Free trial periods are not charged.

14. Limitation of liability

To the maximum extent permitted by applicable law, MinhaDoula is not responsible for:

• clinical decisions, birth care or health outcomes;
• content entered by users or third parties;
• unavailability of internet, devices or third-party services;
• indirect losses, lost profits or consequential damages, except in cases of willful misconduct or gross negligence;
• contractual disputes between doula and client, except when MinhaDoula is an express party.

MinhaDoula's total liability for direct damages proven to be caused by a service failure is limited, where applicable, to the amount paid by the doula in the 12 (twelve) months before the event, unless the law provides otherwise.

15. Privacy and data protection

The processing of personal data is governed by the Privacy Policy, in compliance with the LGPD. Security measures are described on the Security page.

16. General provisions

• Governing law: the laws of the Federative Republic of Brazil.
• Jurisdiction: the courts of the consumer's domicile for consumer relationships, or another competent court when the law so requires.
• Severability: if any provision is held invalid, the others remain in force.
• Assignment: you may not assign these Terms without prior consent. MinhaDoula may assign them in corporate transactions, with notice when required.
• Communications: notices may be sent to the registered email or as notifications on the platform.
• Language: these Terms are written in Brazilian Portuguese; this English version is a courtesy translation and the Portuguese version prevails.

17. Platform protection: copying, bots and suspicious activity

MinhaDoula is the result of investment and intellectual work. To protect the platform, the data it holds and the people who use it, the rules below apply, in addition to Acceptable use and intellectual property.

17.1. Copying and reproducing the platform

Without MinhaDoula's prior written authorization, it is forbidden to:

• copy, reproduce, clone, imitate or create a derivative work of the platform, in whole or in part, including code, database, screen structure, user flows, features, text, templates, materials, layout and visual identity;
• reverse engineer, decompile, disassemble, extract source code or attempt to discover the internal logic of the system, app or APIs;
• use the platform, the trial period or knowledge obtained from it to develop, train, improve or benchmark a competing product or service;
• remove or alter MinhaDoula's copyright notices, trademarks or identifications.

17.2. Automated access and bots

It is forbidden to access, query or extract data from the platform by automated means, such as bots, crawlers, scrapers, scripts, browser automation or any mass collection tool, especially in internal pages and areas (doula dashboard, client portal, signed-in area and APIs). It is also forbidden to:

• circumvent or attempt to bypass authentication, anti-bot verification (CAPTCHA), rate limits, blocks or other security barriers;
• share your login and password, or use third-party credentials, so that another person, system or bot accesses the account;
• access routes, files or data not shown to you through normal use of the platform;
• generate an abnormal volume of access that harms the stability of the service.

Only the use of the official website and app by the account holder herself and the crawling, by search engines, of public pages meant for indexing are allowed.

17.3. Screenshots, recordings and disclosure

It is forbidden to capture, record, reproduce or disclose screens, flows, features, layouts or materials of the platform for the purpose of copying, replicating, selling them, handing them to competitors or exposing them publicly in a way that reveals the internal workings of the system. It is also forbidden to capture or disclose data of clients and other users, which is protected by the LGPD and professional confidentiality.

Screenshots for personal use, for requesting support from MinhaDoula and those showing only your own content, without exposing third-party data or the internal workings of the system, remain allowed.

17.4. Suspicious activity and plagiarism

We consider suspicious, among others, the following situations: systematic and fast browsing through many screens, repeated attempts to access unauthorized areas, simultaneous use of the same account by several people or from incompatible locations, sign-ups with false or serial data (including to repeat the trial period) and signs that the platform is being copied, imitated or plagiarized. To identify these situations, MinhaDoula records and analyzes access, as described in the Privacy Policy.

17.5. MinhaDoula's measures

In case of violation or reasonable indication of it, MinhaDoula may, at its discretion and without prior notice when there is risk to the platform or third parties: limit or block access (including by network address), suspend or close the account, remove content, preserve records as evidence, demand that the conduct stop and take the applicable out-of-court and legal measures, without prejudice to collecting amounts due and damages, under applicable law, such as the Brazilian Software Law (Law No. 9,609/1998) and Copyright Law (Law No. 9,610/1998). Termination also follows section 13.

17.6. Reports and authorizations

To report suspected copying, automated access or misuse, or to request an exceptional authorization (for example, integration or research), write to suporte@minhadoula.com.br.

18. Contact

Questions about these Terms: suporte@minhadoula.com.br